WIDEWAY BAGS Brand Visual System (VIS) & Design Standards

Section 01

Primary Logo & Exclusion Zone

The WIDEWAY mark embodies dynamic forward momentum, industrial precision, and athletic durability. A minimum clear space of 0.5X must be preserved across all perimeter boundaries.

Light Background Display

Primary presentation for white letterheads, commercial quotations & light UI headers.

Dark Background Display

Monochrome knockout presentation for dark footers, luxury packaging & factory signage.

✓ 0.5X Clear Space

No typography, framing elements, or secondary brand symbols may enter within 50% of the emblem's height around the perimeter.

✓ Minimum Scale

Print reproduction minimum width: 25 mm. Digital screen minimum width: 120 px. Favicon glyph minimum: 16 px.

✕ Strict Forbidden Misuses

Never distort aspect ratios, never apply unauthorized drop shadows, never rotate the angle, and never re-color outside brand palette.

Section 02

60-30-10 Brand Color Architecture

A high-contrast, industrial-grade color palette balancing high-energy performance with international corporate authority. Click any color card to copy values.

WIDEWAY Racing Red

HEX: #E5050A

RGB: 229, 5, 10

CMYK: 0, 98, 96, 10

Pantone: 186 C

Industrial Deep Navy

HEX: #0F2B48

RGB: 15, 43, 72

CMYK: 80, 40, 0, 72

Pantone: 534 C

Precision Amber Gold

HEX: #F59E0B

RGB: 245, 158, 11

CMYK: 0, 36, 95, 4

Usage: Badges, Highlights

WIDEWAY Midnight Dark

HEX: #0B1E36

RGB: 11, 30, 54

WCAG AAA: 14.2:1 (Pass)

Role: Footer & Dark UI

Section 03

Typography Hierarchy

A dual-type pairing engineered for international B2B technical credibility. Display headings use Outfit for athletic precision, while body copy utilizes Plus Jakarta Sans for reading clarity.

DISPLAY HEADINGS

Outfit (800 / 700)

Geometrically balanced sans-serif with bold architectural proportions.

H1: DUAL-COUNTRY MANUFACTURING (36px)

H2: 32 Quality Testing Checkpoints (28px)

H3: 1680D Ballistic Backpack Tech Pack (20px)

BODY & SPECIFICATIONS

Plus Jakarta Sans & Mono

High-legibility geometric sans-serif tuned for dense product spec tables and trade terms.

Body Copy: Operating 25 automated production lines across 55,000 ㎡ in Quanzhou, China and Chattogram, Bangladesh. Providing Samsonite-certified quality and zero-duty European export advantages.

                Specs: 480 x 320 x 180 mm • 1000D Cordura • MOQ 500 pcs • 800K/mo
              

Section 04

B2B Stationery & Environmental Suite

Precision vector prototypes generated via brand-visual-system-master. Ready for physical printing, factory gate signage, and international exhibition setups.